Regency Furniture Claims Exclusive On-Air Sponsorship of Audacy.com

Regency Claims Naming Rights of Phillies Final Out Sponsorship

Regency Furniture Supports St. Jude's Radiothon in DC and Philly

We are absolutely thrilled to announce that Regency Furniture has secured the prestigious exclusive on-air added-value sponsorship of Audacy.com for the 4th consecutive year.

 As part of our sponsorship in DC with WIAD-FM WLZL-FM and WPGC-FM, Regency Furniture will receive:

•             8,726 exclusive :15 promo mentions

•             34,361,000 On Air Impressions

•             41.5% Market Reach

•             17.8 Weekly Frequency

•             582.4 Gross Rating Points

And why is this exciting? In the DC area alone, we're talking about a digital landscape with over 2.8 million Monthly Listeners, where 68% of the listening audience falls into the coveted Adults 25-54 demographic, with a balance of 60% Male and 40% Female listeners.

As part of our sponsorship in Baltimore with WLIF-FM and WWMX-FM, Regency Furniture will receive:

•             5,200 :15 promo mentions

•             49,620,00 On Air Impressions

•             49.6% Market Reach

•             43.9 Weekly Frequency

•             2,080 Gross Rating Points

In Baltimore, we have an audience of over 700,000 Monthly Listeners, with a remarkable 66% of them falling under the influential Adults 25-54 category, composed of 57% Male and 43% Female listeners.

The combined value of this sponsorship totals: $1.5M

The exposure, frequency and market reach we gain through this added-value sponsorship will undoubtedly have us standing out and building brand awareness for Regency Furniture.

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If you didn’t already know it, Audacy.com:

📻 Over 1,500 Streaming Stations

🎙️ An impressive library of over 60,000 Podcasts

📱 It is officially the fastest-growing Digital App in the United States

🌐 And is accessible on all major platforms, including Apple, Google Home, Waze, Sonos, Alexa, Apple TV, Logotech, Google Play, Apple HomePod, and many more.

 

Pre-season for the Philadelphia Phillies is just a few weeks away!! To get us pumped up for the 2024 season, we’re excited to share that Regency Furniture will be going along for a ride with the Phillies that will begin in Clearwater, FL and hopefully end with another Red October (and November!) with an exclusive sponsorship of The Final Out!

There’s nothing quite like baseball on the radio, WIP Radio in Philadelphia specifically! Philly fans are known for their unwavering loyalty and dedication to the Phillies. Generation after generation, families pass down their love for the Phillies, creating a great source of inspiration! Phillies fans exhibit a level of dedication that extends beyond attending games in person. They are equally committed to following the team's progress through radio broadcasts, keeping up with every play and pitch. Whether at home, at work, or in transit, fans tune in to radio broadcasts to catch every thrilling moment of the games.

The Phillies won 90 games last season before winning both the Wild Card and National League Division Series playoffs. Unfortunately, their season ended after a game seven loss in the National League Championship Series. ☹️ We will bring ‘er home this year!

Regency’s exclusive Final Out partnership includes:

  • 972 name mentions as Sponsor
    • 6x per game day
  • 162 name and claims
    • 1x at the top of every Final Out broadcast
  • 324 “Welcome back” name mentions
    • 2x during every Final Out broadcast
  • 324 “Final Out is sponsored by” name mentions
    • 2x during every Final Out broadcast
  • 600,000 targeted digital impressions
  • 162x :30 second commercials PIPs (Pre / In / Post Game broadcasts)

This translates to: 

•             22,055,000 Impressions

•             25% Market Reach

•             32 Weekly Frequency

•             750 Gross Rating Points

A Total Media Value of: $350,000

The Phillies have a rich history of legendary radio broadcasters who have become beloved figures in their own right. These voices, with their vivid descriptions and emotional delivery, have deepened the connection between fans and the team.

We are very excited to have Regency Furniture be the exclusive Final Out Sponsor!

We are excited to announce that Regency Furniture has taken a significant step towards making a difference in the lives of children battling cancer and other life-threatening diseases. We have proudly partnered with St. Jude Children's Research Hospital as a Presenting Sponsor for the upcoming St. Jude's Radiothon in both DC and Philadelphia taking place on February 29th. This partnership not only reflects our commitment to giving back to the community but also aligns with our core values of compassion and support for those in need. The live, on-air event takes place on 2/29/2024.

St. Jude's mission is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. No child is denied treatment based on race, religion, or a family's ability to pay. This noble cause has led to St. Jude's pioneering research that has helped push the overall survival rate for childhood cancer from less than 20% when the hospital opened in 1962, to more than 80% today. Their groundbreaking work and dedication to saving children's lives inspire us all.

As a Presenting Sponsor, Regency Furniture will be prominently featured in various promotional activities associated with the Radiothon, ensuring our brand is part of this meaningful event.

Our sponsorship in DC on WPRS, WMMJ and WKYS includes:

 

  • The Call Center when making donations will be named “THE REGENCY FURNITURE CALL CENTER”
  • Live On Air Interview
  • Inclusion in promotional mentions on WPRS-FM, WMMJ-FM and WKYS-FM, ensuring our support is recognized across the community.
  • Live Mentions Per Hour on WPRS-FM
  • Inclusion in post-promotional mentions on WPRS-FM, WMMJ-FM and WKYS-FM, thanking our communities for their support
  • Commercials to air between now and the end of March 2024
  • Tag inclusion in social media posts,

Our sponsorship in Philadelphia on WPPZ and WRNB includes: 

  • The Call Center when making donations will be named “THE REGENCY FURNITURE CALL CENTER”
  • Live On Air Interview
  • Commercials to air between now and the end of March 2024 on WPPZ-FM
  • Commercials to air between now and the end of March 2024 on WRNB-FM
  • Live Mentions Per Hour on WPRS-FM
  • Inclusion in post-promotional mentions on WPPZ-FM and WRNB-FM, thanking our communities for their support
  • Tag inclusion in social media posts

We are proud to stand with St. Jude Children's Research Hospital in their fight against childhood cancer and are excited about the positive impact our support will bring.

Together, we continue to support our communities to make a significant impact. When we have airchecks, pictures of our check presentation and other assets available later this week, we will keep everyone up to date!

Please let us know if you have any questions – thanks!